I Am A Gendergraphics Consultant!

Don't try buying the com, net or org for Gendergraphics. I just did! Seriously though, when one finds a nifty, one word term that describes one's passion, and it only produces 2 non-descript items in a google search...they'd better claim it. But the really exciting thing is that I will never have to use "marketing to women" again. It's about time we had a formal identity for a discipline that focuses on the motivations, usage patterns and attitudes of gender.

Another google search finds 27 million items for Demographics, 133,000 for Psychographics and 217,000 for Technographics. If you search on "marketing to women", you'll find a very respectable 184,999 items. That's a lot of google "awareness" for a discipline that is so darn hard to sell to decision makers. I'd say it deserves it's own term...wouldn't you?