It's early yet, but don't be too surprised if the Young & Free program from Currency Marketing has "young women" to thank for it's success. Young & Free Alberta is the first identifiable example of a credit union totally committing to a Gen Y marketing program. And already, there is increasing anecdotal evidence that the program is taking on strong tones of Gen Y women.
Take for example the fact that the Y & F spokesperson is a spokeswoman; and her credentials match exactly the profile of what a Pew Research study recently described as a "super-communicator". That same study, called Teens and Social Media, also revealed strong evidence that young women (to be exact, teenage girls) are emerging as a powerful force in social media. That evidence was recently showcased in a recent New York Times article called Sorry, Boys, This Is Our Domain.
Back to the Y & F spokeswoman. Her name is Larissa Walkiw, and as I mentioned, she is a perfect example of what Pew is calling a "super-communicator" in that she is 19 years old and blogs, creates content for the web, produces video and has a huge network of friends and family. My guess is that it was that huge group of friends and family who's votes produced her win (the voting was not even close). Stay tuned for more on this real world example that Gen Y women might very well be the key to Gen Y everyone.
Sunday, March 30, 2008
Subscribe to:
Post Comments (Atom)
4 comments:
There is no argument that Larissa can connect with anyone! She is a glowing example of what young women are capable of when they are given freedom to explore and be creative.
I have to agree that a young man in this position would be hard pressed to connect the way that Larissa has.
Thanks Roger for such a positive post about the Young & Free program!
Roger,
Love your new blog - and I'm serious - this is such an amazing way of looking at connecting with Gen Y - women rule!
Of course I'm a little tiny bit biased. LOL.
Keep on rockin!
D.
Warning: Unscientific content! In the microcosm of my own family, the females are the detailed communicators. They will plan who's meeting who, where, at what time and how will the lunch hour be spent. The boys tag along. I've witnessed this in action.
Nice post, Roger! Keep them coming!
Recall this quote from My Big Fat Greek Wedding:
Toula Portokalos: Ma, Dad is so stubborn. What he says goes. "Ah, the man is the head of the house!"
Maria Portokalos: Let me tell you something, Toula. The man is the head, but the woman is the neck. And she can turn the head any way she wants.
I can attest this as my wife is lebanese and this is exactly how her family works.
Post a Comment