Saturday, March 29, 2008

Gen Y Girls Are "Super-Communicators"

You're hearing a lot these days about the "super delegates". From all appearances, it seems that this group of well connected, highly influential delegates will be the determining factor in the choice of the next Presidential nominee for the Democratic Party. They are the "cream of the crop".

It would also appear that the social media revolution has its own select group of influencers; mostly older girls, who use a host of technology options for communicating with family and friends, including traditional land line phones, cell phones, texting, social network sites, instant messaging and email. This group, called "super-communicators", emerged from the Pew report titled Teens and Social Media. They represent 28% of the entire teen population and they are more likely to be older girls.

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