Remember the groundbreaking book by Howard Rheingold way back in 2002 called Smart Mobs: The Next Social Revolution? In it, Rheingold described the exploding mobile culture in Japan, which according to his assertion, was driven in large measure by teenage girls texting their friends via their cell phones.
That same pattern seems to be occurring today in America via social media, and the latest Pew study validates the fact that groups of young girls, "smart mobs" if you will, are at the heart of the phenomenon.
Saturday, March 29, 2008
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