Young Women Key To Reaching Gen Y

Don't take our word for it. Recent research from the often quoted Pew Internet & American Life Project points to the growing power of young women using social media. The report, titled Teens & Social Media, clearly identifies young girls as the driving force behind the creation and proliferation of blogs, graphics, photos and Web sites on the Internet. That information was showcased in an article in last months New York Times titled, Sorry, Boys, This Is Our Domain. The article went on to say that "as teenage bloggers nearly doubled from 2004 to 2006, almost all of the growth was because of the increased activities of girls".

Here are a few highlights from the report:

1. Girls continue to dominate the teen blogosphere (35% vs. 20%)
2. Girls eclipse boys in photo posting (54% to 40%)
3. Older girls create more content for websites than boys (32% vs. 22%)

We'll be taking a deeper dive into this and other research conducted by Pew in future posts. Needless to say, the research seems to strongly suggest that the future of social media could very well be heavily influenced by Gen Y women.