The BlogHer/Compass Partners 2008 Social Media Benchmark Study of 6,000 women revealed almost 50% consider blogs “very reliable” or “highly reliable” sources for advice and information. And check out the power point presentation relating to the study findings.
The groups most likely influenced by blogs are Gen X and Millennials (Gen Y). Some women (20%) would even give up chocolate for blogging. (this can be a sign of something serious)
See the PowerPoint presentation for a full representation of the study results here.
Friday, April 25, 2008
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1 comment:
Give up chocolate, huh? That is a very serious statement! I, as a professional woman in the blogosphere, agree that blogs are very informative medium. In addition, they are important for marketing becuase a consumer who is reading up on a product or service is a lot more likely to trust a "real person" instead of someone who is employed by a company. The first person dialogue in a blog makes the posts very relatable for the reader. If you are interested in a blog with some stellar women bloggers, check out www.credituniondifference.com. Nice site, I will keep an eye on your blog in the future.
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